Guide for collaborators of Rolex and message of the CEO : Every day, each of you will be in contact with customers that are sometimes difficult but always exacting. I want you to know of my great interest in the work you have chosen to do. This booklet has been written specially to help you understand Rolex watches even better - and particularly to brief you on the technical expertise which is one reason why Rolex has gained such considerable prestige. I hope that you will find reading it both useful and enjoyable and that it will help you to make more and more customers familiar with the superiority of a Rolex. André J. Heiniger Chief Executive Managing Director Montres Rolex SA, Genève.
Edition : 1982